Google Ads
Paid search performance
Spend
$84,064
+6.4%MoM
Clicks
12,933
+7.5%MoM
CTR
6.50%
+4.2%MoM
Avg CPC
$6.50
-2.9%MoM
Conversions
905
+8.7%MoM
CPA
$93
-3.8%MoM
Conv Rate
7.00%
+3.1%MoM
Weekly spend vs conversions
CPA over time · 14 months
Benchmark band $60–$100 AUD for dental search. Sustained spikes can indicate tracking gaps.
Current:$17.23-46.9%
3-mo avg:$13.90
Exceptional efficiency — verify conversion tracking accuracy.
Campaigns
| Campaign | Spend | Impr | Clicks | CTR | Conv | CPA | Abs Top IS | No.1 Share | Top IS |
|---|---|---|---|---|---|---|---|---|---|
| BrandBrand | $2,109 | 102,878 | 6,173 | 6.00% | 432 | $5 | 45% | 70.4% | 50% |
| Implants - Generic | $1,627 | 111,327 | 6,680 | 6.00% | 468 | $3 | 35% | 41.2% | 72% |
| Invisalign - Generic | $1,030 | 47,833 | 2,870 | 6.00% | 201 | $5 | 46% | 28.9% | 51% |
| Whitening | $615 | 39,627 | 2,378 | 6.00% | 166 | $4 | 40% | 19.0% | 57% |
| Emergency Dentist | $1,898 | 96,027 | 5,762 | 6.00% | 403 | $5 | 60% | 24.6% | 83% |
| Cosmetic | $1,845 | 84,602 | 5,076 | 6.00% | 355 | $5 | 78% | 15.3% | 59% |
| Keyword | Clicks | Impr | CTR | CPC | Cost | No.1 Share | Conv | CPA |
|---|---|---|---|---|---|---|---|---|
| ekera dentalBrand | 143 | 549 | 26.05% | $0.92 | $131.56 | 52.7% | 35 | $3.76 |
| dentist pakenham | 59 | 514 | 11.48% | $5.21 | $307.39 | 23.0% | 19 | $16.18 |
| pakenham dentist | 41 | 211 | 19.43% | $5.17 | $211.97 | 26.5% | 11 | $19.27 |
| dentist near me | 32 | 224 | 14.29% | $5.04 | $161.28 | 26.3% | 3 | $53.76 |
| emergency dentist | 14 | 32 | 43.75% | $6.17 | $86.38 | 35.0% | 4 | $21.59 |
| invisalign near me | 22 | 205 | 10.73% | $7.10 | $156.20 | 18.0% | 2 | $78.10 |
| teeth whitening | 18 | 128 | 14.06% | $4.85 | $87.30 | 22.0% | 2 | $43.65 |
| dental implants cost | 16 | 82 | 19.51% | $8.20 | $131.20 | 14.0% | 1 | $131.20 |
Absolute Top IS · target 70%
74%
Target 70%
Lost IS · budget vs rank
Note: Search metrics are primary. Display/PMax shown for reference only.