Meta Ads
Awareness campaigns across Facebook & Instagram
Meta is measured as an awareness channel. Conversion attribution is indicative only and uses Meta's 7-day click / 1-day view window.
Reach
27,200
+6.4%MoM
Frequency
2.58
+4.1%MoM
CPM
$9.57
-3.8%MoM
Total Spend
$20,693
+4.2%MoM
Weekly reach & frequency
Spend by objective
Ad sets · CPM vs Frequency
Bubble size = spend. High frequency + high CPM = saturated audience.