Search Console
Organic search visibility
Clicks (YoY)
196,978
+16.3%vs prior year
Impressions (YoY)
3,214,143
+22.0%vs prior year
CTR
6.13%
-4.7%vs prior year
Avg Position
12.9
+11.0%vs prior year
Brand impression trend · 18 months
Absolute brand awareness signal. Declines are a leading indicator, not a lagging one.
This month:2,784-20.1%
YoY change:-32.7%
Brand impression decline — 3 consecutive months. Review offline marketing.
Brand impressions vs non-brand clicks · 18 months
Brand vs non-brand · monthly clicks
6-month rolling vs current
| Metric | Current | 6mo avg | Delta |
|---|---|---|---|
| Clicks | 8,000 | 7,514 | +6.5% |
| Impressions | 144,000 | 136,601 | +5.4% |
| CTR | 5.40% | 5.18% | +4.2% |
| Position | 12.4 | 13.2 | +6.1% |
Top non-brand queries · top 20
| Query | Clicks | Impr | CTR | Pos | YoY clicks |
|---|---|---|---|---|---|
| dental implants sydney | 38 | 789 | 4.82% | 13.0 | +18.0% |
| invisalign melbourne | 54 | 1,065 | 5.07% | 20.8 | +25.5% |
| teeth whitening near me | 102 | 1,128 | 9.04% | 22.8 | +2.3% |
| emergency dentist | 24 | 352 | 6.82% | 9.3 | -23.4% |
| cosmetic dentist | 110 | 971 | 11.33% | 21.0 | +37.8% |
| wisdom tooth removal | 36 | 352 | 10.23% | 19.8 | +10.5% |
| dental veneers | 44 | 644 | 6.83% | 20.1 | -13.2% |
| kids dentist | 28 | 371 | 7.55% | 8.8 | +25.6% |
| root canal | 141 | 1,185 | 11.90% | 19.7 | +14.6% |
| dental crowns | 89 | 818 | 10.88% | 13.2 | +22.9% |
| tooth extraction | 83 | 1,195 | 6.95% | 8.5 | -9.0% |
| smile makeover | 48 | 734 | 6.54% | 19.4 | +8.2% |
| dental check up | 25 | 260 | 9.62% | 8.0 | +24.4% |
| clear aligners | 22 | 305 | 7.21% | 6.0 | +37.3% |
| dentist open saturday | 25 | 383 | 6.53% | 10.2 | -4.7% |
| implant cost | 22 | 494 | 4.45% | 16.4 | +33.6% |
| invisalign cost | 32 | 560 | 5.71% | 21.1 | +42.3% |
| best dentist near me | 135 | 1,169 | 11.55% | 14.8 | +37.8% |
| dentures cost | 49 | 484 | 10.12% | 6.8 | +3.4% |
| dental hygienist | 39 | 758 | 5.15% | 15.0 | -27.1% |